Using Rich Snippets to Improve SEO

Posted by

Rich Snippets

The introduction of rich snippets has taken content marketing to a whole new level. Before the arrival of rich snippets, it was all about optimizing content by adding a handful of keywords and expecting some magic to happen so your article could feature in the top results.

Then came a brand-new user interface that addresses searcher needs and provides a quick result against their query. If you don’t know what rich snippets are and how you can optimize them, stay with us till the end. This article will walk you through the whole process from creating snippets to optimizing them.

So, What are Rich Snippets?

Rich snippets are Google search results that add visual interest, provide you with additional information, and add greater utility for searchers. If you nail this aspect of the SEO, you can increase your overall organic CTR (click-through rates).

Some of the popular rich snippets examples include:

  • Reviews
  • Ratings
  • Product Info
  • FAQ
  • Event Info
  • App Info
  • Course Info
  • Bread Crumbs
  • How-Tos

 

Though it can be tough for search engines to understand content prepared for rich snippets, for example, product price or stars from a review, you can use structured data to tell the search engine what the data shows.

How Rich Snippets Help SEO?

Now that you know what a rich snippet is, it’s time to shed some light on how it works. And, if it really works or not, if yes, then how?

Rich results are naturally attention-grabbing, thus they instantly compel the user to click on them. This, ultimately, leads to higher traffic and conversions to your website.

The higher CTC boosts your website’s SEO and overall visibility. What’s so impressive about these is even if your article is not ranked but somehow the rich snippet gets ranked, you will experience massive improvement in the traffic.

Getting traffic with a ranked snippet could be a game-changer for any website. Google too gets positive signals that more people are clicking on the results, thus it will improve your rankings in the long run.

Best Practices for Choosing a Rich Snippet

So, you have learned about rich snippets, what they are and how they work. It’s time to discuss what kind of rich snippets are best for your business.

Reviews

This is particularly true for service-based and product-based websites. By using the review snippet, not only can you boost your rankings but also win the trust of visitors.

If your business is really quality-driven, Google will find valid reviews or rating markups and show a snippet displaying the ratings.

Recipes

Do you blog about food and recipes? If yes, then you can use a special type of Structured Data to show recipes as a rich snippet. These types of markups include recipe images, reviews, and the time required to prepare a particular dish.

Product

The product as a rich snippet includes a rating and reviews. This way a customer learns about the product you are selling in a single go. Further, a customer feels well informed to make the next decision.

If you have an e-commerce store, use “Products” rich snippets to increase your SERPs as well as conversions.

Organization

The organization schema markup puts forward your company’s background info online in the SERPs. It includes the logo, social profile links, and corporate contact information. It generates brand signals and enhances website snippet presence in the search engine.

Video

You can also use a video markup to inform Google of certain details like what the video is about and what it’s going to cover. It gives insights into timestamps and labels for key moments part of the video.

Events

Even markup helps to understand what a web page is about. Unlike the basic HTM that points out the text and image, it shows search engine facts relating to events, schedules, people involved, etc.

Top Stories

If you have a news-related website, or you are consistent with your blogging schedule, you can use the Top Stories markup to boost your SERPs results. Please note that this rich snippet is only applicable on Google News approved websites.

How to Measure Rich Snippets Performance?

Both Semrush and Ahref let you measure the performance of your rich snippets. Besides that, you can implement tag tracking via Google Tag Manager to see how your snippets are performing in the SERPs.

Semrush offers you a step-by-step process to measure it via their tool, you can find the details on their official website.

Ahrefs has a built-in feature filter that tracks specific performance gains and losses of certain types of SERP snippets.

Conclusion

So, are you ready to jump on the rich-snippet bandwagon and nail the SERPs? If yes, then you need to learn it yourself first to be able to use it the right way. Also, you can hire an SEO services to take care of your website’s SEO and use all the modern SEO tactics to boost its ranking online.