Looking forward to driving more traffic organically to your business account on Instagram? Well, there is a great way to do this by creating and sharing your Instagram Stories and using the Instagram Story Highlights option. So, if you are looking to generate more sales and drive traffic to your website, start to utilize the Instagram Story Highlights feature. Use the InstaFetcher site to download your highlights, edit them offline, and add different elements to them. Now, let’s discuss how to use your Instagram highlights to drive traffic.
Steps to Add Your Stories to Highlights
- Go to the Instagram app on your tablet or phone.
- Click the profile symbol on the bottom right side.
- Click + to add a highlight.
- Choose a Story you want to share as a Highlight.
- Click the Next button.
- Give a name to your highlight.
- Click Add on iPhone or Done on Android. That’s it.
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Specify What You Want Your Audiences to See in Highlights
Before sharing anything in your Story Highlights, it is essential to specify what you want your audiences to watch in your highlights. Consider putting all relevant Stories in the same highlights category.
If you want your audiences to watch a certain snippet of your Story in the Instagram highlights, then make sure to add it as part of your Story template. This will let Instagram insert the section of the Story automatically into the Highlights section for everyone who is following your Instagram profile. You can also include hashtags and other related details if you want.
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Utilize the Highlight Feature to Showcase Your Newest Launches
If you are looking forward to showcasing your newest arrivals on Instagram, utilizing the Highlights feature is a great option to do it.
First, check to see that your pictures are eye-catching and of great quality. You want viewers to click through so they can explore your content further. If you want, utilize the Instagram highlights downloader to download your competitors’ Instagram highlights and view them offline for inspiration. By doing so, you will get new Instagram Highlight ideas.
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Display Your Latest Deals and Discounts
When it comes to promoting your brand, the best way to drive customers to your website is by showing off deals and discounts. Using the Instagram Highlights option, you can showcase all the great deals that you have on your website pages.
Make sure that every deal or discount has sufficient information so clients know what they are getting themselves into. Additionally, use other marketing tools and relevant hashtags to gain increased reach for your Instagram highlights.
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Interact With Your Followers Through Highlights
Highlights are a great option to interact with your followers on the next level. There are a few strategies you can use to interact with your audiences through Instagram highlights. The initial way to utilize them is as an opportunity to market upcoming product or service launches or events.
Another way is by answering your clients’ questions and addressing them if they have any concerns. You can utilize the Instagram Highlights feature as a tool for storytelling so that you can let your audiences know about your products and services, how they were made, or what is the inspiration behind their creation.
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Share Sneak Peeks of Your New Products and Services
Sharing sneak peeks of your new goods and services is essential for increasing conversion rates and website traffic. By doing this, you may assist your viewers in getting a sneak peek at what will come next and deciding to make a purchase as soon as possible.
Ensure your posts are engaging and interesting enough for your audiences not to skip them over, and feature different kinds of visuals every single time. If you do so, your audiences will not find it difficult. Also, keep in mind that Instagram Stories will disappear in 24 hours, while Highlights will remain in your profile permanently.
Final Verdict
Hopefully, you have come to understand how to use your Instagram highlights to drive traffic. Instagram has launched this Highlight feature to promote brands and products effectively. Just make use of the right strategies mentioned above and drive seamless traffic to your website effortlessly.
FAQ
Q: What are Instagram Story Highlights, and how can they benefit my business?
Ans: Instagram Story Highlights are a feature that allows you to curate and permanently display your best Stories on your profile. They can benefit your business by helping you reach your followers effectively, promote products, showcase deals, and interact with your audience on a deeper level.
Q: How do I add Stories to Instagram Highlights?
Ans: To add Stories to Instagram Highlights:
Open the Instagram app.
Tap your profile symbol at the bottom right.
Click ‘+’ button to create a highlight.
Select the stories you need to share.
Give a highlighted name and “’Add” (on iPhone) or “Done” (on Android).
Q: What should I include in my Highlights?
Ans: It’s essential to specify what you want your audience to see in your Highlights. Group related Stories in the same category, add hashtags, and important details if necessary.
Q: How can I use Highlights to showcase new products?
Ans: You can use Highlights to showcase your newest product launches by creating visually appealing and high-quality images or videos with brief descriptions. Engaging content encourages your audience to click through for a closer look.
Q: How can I promote deals and discounts through Highlights?
Ans: To promote deals and discounts effectively, use Instagram Highlights to showcase all your great offers with detailed information. Utilize marketing tools and relevant hashtags to increase reach.
Q: How can I interact with my followers through Highlights?
Ans: You can interact with your followers through Highlights by using them to market upcoming launches, answer questions, and share stories about your products or services, including their creation process and inspiration.
Q: Why should I share sneak peeks of new products and services through Highlights?
Ans: Sharing sneak peeks of new products and services can boost conversion rates and traffic to your website. It allows your audience to preview upcoming offerings and make purchasing decisions sooner rather than later.
Q: What’s the difference between Instagram Stories and Highlights?
Ans: Instagram Stories disappear after 24 hours, while Highlights remain permanently displayed on your profile, making them an excellent tool for long-term promotion and engagement.
Q: What’s the final verdict on using Instagram Highlights to drive traffic?
Ans: Instagram Highlights are a powerful tool for promoting your brand and products effectively. By implementing the strategies mentioned in this guide, you can effortlessly drive traffic to your website and engage with your audience on a deeper level.
