If you’ve been in SEO for a while, no doubt one may have come across some interesting local search myths that have either scared you or made you scratch your head. This post will bust the most prominent local search myths to help you make crucial decisions based on facts instead of hearsay.
Top SEO companies in Chennai know several dos and don’ts about SEO, dramatically changing website rankings. SEO myths are abundant in the digital marketing world, which isn’t surprising given the speed at which things change. That’s why we want to ensure that those myths get busted and you can attain what you require for your website.
Understanding Google ranking myths will help increase your organic traffic, improve your rankings and give you an accurate idea of the to-dos in SEO. Here are some common misconceptions:
Keyword Targeting Is Irrelevant
This myth is widespread that’s been circulating since early 2017. It’s not true. The most important thing about SEO for small businesses or local companies is targeting your audience, which will build authority and trust with your customers. Without relevant keywords, it can be challenging to achieve that and reach your target audience.
Meta Tag Keyword Don’t Matter
This is another myth that’s been around since Google updated its algorithm to primarily focus on using the content of your website, not just the meta keywords. But, this should not sideline the importance of meta tag keywords. Meta tags showcase what your content is all about and also helps in making the search results appealing to the users, enabling them to click on the result.
Keyword Density in Title Tags and Headings Driving Ranking Factors
No, these are not that important anymore. Keyword density in title tags and headings matter as long as they read organically. Readers can see through this, which can also affect the conversion rate. In addition, having such keywords only for the sake of it can deflect your targets and negatively impact the ranking.
Tracking Keywords Through Analytics Will Increase Rankings
Unfortunately, not true. Because it’s based on analytics data from user searches instead of learning from users requiring information on the search engine. This approach makes an enormous difference. Depending on your strategy, it is best to achieve a balance between most searched keywords and the new ones. If you face any challenges assessing or finding targeted keywords, seek SEO services in Bangalore.
Users are The Key to Ranking
This statement can be a bit ambiguous. Users are the only way Google can learn what’s relevant and essential for including in the search results. Once it knows, rank changes accordingly. Marketers can do that job instead of the users when there is a need, which led to the development of the “user-generated activity” tactic. But, user experience is the key to improve the conversion, so you cannot sideline it.
Using Exact Match Domains Will Give an SEO Advantage
From April 2011 to January 2015, Google used exact match domains (EMDs) as a ranking signal, which was both beneficial and damaging for businesses that took advantage of it to rank higher in search results. But these days, EMDs serve only one purpose – to differentiate brands from sites masquerading them by using their registered trademarks.
infusing Popular Keywords in the Title Tags
There is no rule against this, which again can be a bit ambiguous. For instance, using popular keywords in the title tags can be useful only if you do it smartly. Also, while there are keyword-rich title tag arguments out there, the fact remains that Google isn’t optimising for humans anymore. So much so that the importance of on-page optimisation has diminished over time (even though the user experience still matters), the title tag and meta description are becoming less important.
More Links is Better than More Content
For an SEO strategy to succeed, relevance still matters way more than quantity. In addition, actual engagement with your website content still trumps manipulative backlinking deals with sketchy stakeholders. It means that while Google certainly does like fresh, relevant content, it doesn’t like websites that create irrelevant content to attract links.
Techmagnate is here to help you evolve with the ever-changing SEO landscape. The Google algorithm updates aim to make it easier for users to find what they’re looking for, and Techmagnate can ensure that your website contains content of high quality, so people will continue finding it through search engines like Google! If you have any questions about how Techmagnate optimises websites or need assistance improving yours, get in touch right away!