Digital marketing can be a daunting task for small businesses, and it doesn’t help when most online guides are aimed at experts and larger businesses. What if your business is just you and a laptop? There are so many options and strategies to choose from, it can be hard to know where to start.
Don’t worry, you’re in good hands with this article. You’ll find lots of tips that will help you improve your website’s visibility online, reach more customers, and generate more leads. Let’s get started with some simple digital marketing tactics – once you’re finished here, find other resources to learn from too because you can never have enough advice (so long as it comes from reputable sources!).
Differentiate Yourself from Competitors
One of the most important things you can do in any business is to set yourself apart from your competition, and this is especially true in the digital world. There are a million and one ways to do this, but some of the most effective include creating unique and compelling content, offering something unique that your competitors don’t, and providing an outstanding customer experience.
Make Sure Your Website is Optimized for Search Engines
If you want people to find your business online, your website must be optimized for search engines. This means ensuring that your site is filled with relevant, keyword-rich content and that it’s easy for search engines to crawl and index your pages.
Utilize Social Media
This shouldn’t come as a surprise by now, but social media is an incredibly powerful tool that can be used to reach and engage potential customers. Platforms like Facebook, Twitter, and Instagram allow you to connect with your target audience, build relationships, and ultimately drive sales. Here are just some of the things that you can do on social media when you get some time:
- Post interesting and shareable content
- Engage with other users
- Run social media ads
- Build a community around your brand
Claim Your Google My Business for Local Customers
If you’re running a local business, then you need to make sure that your Google My Business listing is up-to-date and claimed. This is one of the simplest and most effective ways to reach local customers who are searching for businesses like yours on Google.
After reading this article, open a new tab and search for a barber. Immediately, you’ll see that the top section of results is filled with local businesses. If you don’t claim your Google My Business profile, all prospective local customers will stumble across your competitors rather than your business.
Maintain Universal Branding Across All Platforms
For your small business to be successful, you need to maintain consistent brand identity across all platforms. That means using the same color schemes, fonts, logos, and overall design aesthetics on your website, social media profiles, business cards, and anywhere else your business is represented. Just think about Starbucks and Coca-Cola and how their brands are instantly recognizable. If you change your branding for each channel, you’ll only end up confusing your potential customers.
Don’t Be Afraid to Outsource
If you’re not a digital marketing expert, that’s okay – there’s no shame in outsourcing your digital marketing to a professional agency. It’s better to invest in someone who can do the job properly than try to do it yourself and end up making mistakes.
Speak to Your Customer
Finally, it’s important to track your results so that you can see what’s working and what isn’t. Try to speak to your customers and find out how they found you and what made them choose you over your competitors.
Digital marketing can seem daunting, but if you follow these basic tips then you’ll be well on your way to success!